WineTech 2028: where wine's next big ideas are cultivated. August 1-3, 2028, Adelaide Convention Centre.
Last time, the industry turned up ready to buy
WineTech 2025 confirmed strong demand for in-person connection, discovery and practical business outcomes.
Vineyard to bottle
Connecting the people, technology and innovation shaping the future of wine.
WineTech is the premier triennial event for the wine production industry. Held alongside the Australian Wine Industry Technical Conference (AWITC), it brings together winemakers, grape growers, researchers, suppliers, service providers, buyers and decision makers from across Australia and around the globe.
Covering every stage of the value chain, from viticulture and winemaking through to packaging, logistics, sustainability and business operations, WineTech is the industry's leading vineyard-to-bottle exhibition.
For exhibitors, that means direct access to decision makers actively looking for ways to improve efficiency, quality, productivity and profitability. Generate qualified leads, launch new products, strengthen customer relationships and build brand visibility in a focused industry environment.
Thanks to the AWITC program, visitors arrive informed, engaged and ready to explore new ideas, making WineTech the place to grow your presence in Australia's wine sector and beyond.
Why exhibit in 2028
The Australian wine sector is navigating supply and demand imbalance, changing consumer behaviour, export market shifts, cost inflation and the need for productivity gains. WineTech is the practical marketplace where suppliers meet buyers looking for answers in automation, packaging, vineyard performance, data, compliance and logistics.
Buyers want efficiency and control
They're actively seeking cost control, efficiency and risk reduction.
Sustainability is a priority
The sector is investing in climate adaptation and circular solutions.
Export and growth need better tools
Rebuilding export and domestic value requires better tools, insights and partnerships.
Big decisions happen face to face
In-person engagement is still critical for trust, demonstrations and high-value purchases.
It only happens every three years
A triennial event builds pent-up demand. Miss 2028 and the next opportunity is 2031.
The 2028 exhibitor prospectus
Flip through the full prospectus for audience details, stand packages and sponsorship opportunities. Use the full-screen button for the best view.
Seen enough? The best positions on the floor go first.
Book your standMeet your market
A concentrated, trade-focused audience of decision makers, influencers and technical evaluators responsible for capital equipment, consumables, production systems, packaging, distribution and business services.
- VineyardOwners and managers
- WineryWinemakers and cellar operations teams
- ProductionProduction, engineering and maintenance leaders
- Supply chainProcurement and decision makers
- Packaging and logisticsPackaging, bottling and logistics stakeholders
- Export and brandExport, marketing and brand teams
- Technical and researchResearchers, consultants and technical advisers
- Technology and servicesIndustry associations, service providers and emerging technology partners
The industry behind them
- 2,100+
- wineries
- 5,400+
- grape growers
- 1.04B
- litres of wine produced
- $5.7B
- gross value to winemakers
- $2.55B
- export value
- 649M
- litres exported
- 5th
- largest agricultural export industry in Australia
What the industry is looking for
- Winemaking and processing equipment and production systems
- Vineyard technology machinery, irrigation and precision agriculture
- Automation and data robotics, sensors, software and platforms
- Quality and compliance laboratory, testing and quality systems
- Packaging and bottling closures, labels and sustainable materials
- Handling and storage tanks, barrels, logistics and transport
- Sustainability energy, water, emissions and waste
- Business services finance, insurance and export support
- Marketing and retail communications, retail tech and customer engagement
We build the audience, so you can focus on connections
Every exhibitor is backed by a visitor marketing campaign before, during and after the event, including:
- Online exhibitor directory
- Social media and digital advertising
- Email marketing
- Print and radio advertising
- Preview guide, mailed and digital
- Onsite directory
- Event lead scanning app
- Digital assets and e-postcards
Secure your preferred position at WineTech 2028
Be part of Australia's biggest wine expo. The earlier you book, the better your choice of position on the floor.
Stay informed about the expo
Planning to visit WineTech 2028? Sign up for visitor news, including who's exhibiting, what's on the Floor Talks program and how to register for the expo, sent straight to your inbox.
